Q13. The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement.
Which functionality should the associate use?

Q14. GDPR is a comprehensive privacy law that limits the use of subscriber data in which region?

Q15. The marketing team at Cloud Kicks believes that adding a subscriber’s first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?

Q16. A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?

Q17. A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.
Which resource provides knowledge checks and community-centered assets?

Q18. The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

Q19. Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.
Which template type will generate the email send in the data extension?

Q20. Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.
Which feature should the marketing associate use to meet this requirement?

Q21. According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Q22. Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

Q23. Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.
What should the associate use to satisfy the request?

Q24. The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

Q25. A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
* The two content versions will need to be evaluated on performance.
* The two content versions will need to be contained into one content block.
Which content block should the associate use?

Q26. Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

Q27. Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

Q28. Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

Q29. The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?