Latest Jan 01, 2023 Real MKT-101 Exam Dumps Questions Valid MKT-101 Dumps PDF [Q65-Q88]

4.5/5 - (2 votes)

Latest Jan 01, 2023 Real MKT-101 Exam Dumps Questions Valid MKT-101 Dumps PDF

Salesforce MKT-101 Exam Dumps – PDF Questions and Testing Engine

Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Message Testing, Delivery, and Email Marketing Best Practices
Topic 2	Subscriber and Data Management Analytics and Troubleshooting
Topic 3	Email Message Design and Creation Marketing Automation
Topic 4	Introduction to Salesforce Marketing Cloud Summary

NEW QUESTION 65
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

User device data is unavailable in Contact Builder for up to 48 hours.

All mobile app users will create additional Contacts in Marketing Cloud.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

NEW QUESTION 66
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

Link Help Text

Link Conversion Tracking

Link Tooltip

Link Tracking Alias

NEW QUESTION 67
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

My Tracking

My Reports

Tracking Extract

Data Views

NEW QUESTION 68
A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)

A/B Tests

Scheduled Sends

Send Previews

Triggered Sends

Test Sends

NEW QUESTION 69
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

Create this as a Journey Data Source via Journey Builder.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

Perform a daily bulk export to SFTP for import via Automation.

Recreate this external web form inside Marketing Cloud.

NEW QUESTION 70
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

All mobile app users will create additional Contacts in Marketing Cloud.

User device data is unavailable in Contact Builder for up to 24 hours.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

NEW QUESTION 71
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A User initiated Email

A Simple Send Email

A recurring Send Schedule via Guided Send

A Transactional Send Classification

NEW QUESTION 72
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO’s targeted segmentation?

Full-width lifestyle imagery featuring attractive people

Images of products that the customer has previously purchased

Personalized imagery influenced by subscriber preferences

Content focused on winter sports items for holiday shopping

NEW QUESTION 73
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

Website Signups

List Detective

Single Opt-In

Double Opt-In

NEW QUESTION 74
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

Preferences, Value, Operator, Lists

Lists, Value, Operator, Images

Customers, Value, Operator, Content

Attribute, Value, Operator, Content

NEW QUESTION 75
What is the skill set you need to build emails with dynamic content?

CSS

HTML

Ampscript

SSJS

NEW QUESTION 76
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Sender Profile

Content information

Can-SPAM classification

Delivery Profile

NEW QUESTION 77
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

Report activity that generates recent send summary report -> Report delivered directly to FTP

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

Extract activity of tracking extracts that combines data into required file -> Transfer activity

Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

NEW QUESTION 78
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

NEW QUESTION 79
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Use Query Activities

Use Drag and Drop Segmentation to create data filters

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

NEW QUESTION 80
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

The subject line contains a promotion to entice the recipient.

The email body presents the transactional content prior to any commercial content.

The email body presents any commercial content prior to the transactional content.

The email confirms a transaction between the recipient and sender.

The subject line is transactional in nature and non-promotional.

NEW QUESTION 81
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

Share Sales Cloud user licenses across Marketing Cloud users

NEW QUESTION 82
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

Create and send to a sendable data extension containing those needed fields using a query activity.

NEW QUESTION 83
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

Create three distinct Attribute Groups that link each data extension directly to Contacts.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

NEW QUESTION 84
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO’s master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

Analyst

Data Manager

Administrator

Content Creator

NEW QUESTION 85
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

Playbooks/Journey builder

Guided Send

Triggered Emails

Automation Studio

NEW QUESTION 86
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

Reconcile contact data on multiple Contact IDs

Add a single record to a data extension

Export data from a data extension to any SFTP location

Clear the data from a data extension

NEW QUESTION 87
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers

Scheduled Automation

File Drop Automation

SQL Query

Decision Split

NEW QUESTION 88
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

Reliable Marketing Cloud Consultant MKT-101 Dumps PDF Jan 01, 2023 Recently Updated Questions: https://www.dumpsreview.com/MKT-101-exam-dumps-review.html