100% Real & Accurate C_C4H260_01 Questions and Answers with Free and Fast Updates [Q13-Q36]

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100% Real & Accurate C_C4H260_01 Questions and Answers with Free and Fast Updates

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Q13. You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.

Q14. What are the main objects that make up the data model of SAP Marketing Cloud?

interactions, interactions contacts, Item of interest

Item of interest, interactions, Products and product category

Segmentation Models, Profile, Interactions

interactions, interactions contacts, Products and product category

Q15. According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct answers to this question.

Define marketing approvals.

Decide which APIs will be used and when.

Define the campaign templates

Define origins and a matching strategy.

Draw an overview picture of your system landscape.

Q16. Which out-of-the-box actions are available for campaigns?

Create a call list in SAP CRM

Create an opportunity in SAP Cloud for Customer.

Create a lead in SAP CRM.

Create a lead in SAP Cloud for Customer

Create an opportunity in SAP CRM.

Q17. What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.

They contain different scopes.

They contain model fits within one score.

They contain several scores.

They contain several rules.

Q18. Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.

Key identifier field

Start, End date

Origin

Description

Contact ID

Q19. What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

Export and Import Data (CSV)

Export and Import Software Collection

Export and Import Business Object Metadata

Export and Import Segmentation Configuration

Q20. Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Q21. You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

SAP Cloud Platform Extensions

Communication Categories and Limits

Communication Arrangement

Communication Systems

Communication Users

Q22. You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?

Create Communication User

Create Communication System

Create Communication Scenario

Create Communication Arrangement

Q23. Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

Interaction Type

Segmentation model

Segmentation profile

Q24. Why would you enable the persistence of the predictive model?

To save the score in profiles and use it in segmentation.

To save results for a certain time.

To reuse the predictive model in another scenario.

To indicate the quality of the model fit.

Q25. When importing actual data from SAP ERP, where is the data associated to the campaign shown?

Content area

Spend area

Performance area

Collaboration area

Q26. How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

By grouping marketing objects, such as programs and campaigns

By allocating budget for marketing activities and plan budgets

By triggering up-selling to higher valued product bundles

By running campaigns to prolong contracts

Q27. You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?

User Lists Campaign Execution Whitelist

Maintain Certificate Trust List Content Studio

Campaign Execution Whitelist Sender Profiles

Campaign Execution Blacklist Sender Profiles

Q28. You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?

User Interface Adaptation app

Add Custom View app

Custom CDS Views app

Custom Fields and Logic app

Q29. You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Control group Target group Email template Campaign

Control group Email template Campaign Load data in target group

Control group Email template Marketing approval Campaign

Control group Recalculate Segments Email template Campaign

Q30. In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?

Import Monitor

Marketing Application Jobs

Data File Load

Browse Contact Data

Q31. Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

Facebook

Mobile Campaign

Paid search

Trigger-based

Q32. Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Q33. Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

Add items to your software collection

Export campaign history

Check items of your software collection for inconsistencies and dependencies

Do a hotfix export

Create a change project

Q34. Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

Q35. You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?

Create Communication System

Create Communication User

Create Communication Arrangement

Create Communication Scenario

Q36. You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.

Agreements

Master Data

Order

Coupons

Product Recommendation